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Day fresh flavoured milk

 90  85

  • Flavored milk is a small segment within packaged dairy. To grow, the way forward wasn’t to grab a greater share of a smaller pie. Growing kids don’t like milk thinking it to be kiddish rather they opt for more “in” drinks with the youth. Competing with energy drinks and sodas wasn’t easy.  We needed to transform the  category.   To  do so, we positioned Dayfresh FM as a ‘cool’ drink for the youth. Our efforts paid off. We gained a 222% volume growth and were well differentiated on all coolness attributes
Categories: , ,
  • 85 Rs Each

  • All flavours included
    • Chocolate
    • Pista
    • Coffee
    • Strawberry
    • Banana

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